"...the analysis of current advertising strategies shows an emerging trend that overturns communication techniques, moving
from advertisement based on the product itself to advertising its emotional impact.
The Company's latest advertising campaign mirrors this new communication trend which will take us, graphically, through the year
2008 and beyond. Let's have a look at the changes we anticipated above, which will concern us all in 2008. a) The Company's web
site. b) Harmonisation of the Company's image: advertising on the press, brochures, catalogues, pictures. c) strengthening the
Company’s image – line of yachting clothes. d) eolica boat range – new boating products and customised accessories. e)
strengthening internal communication. f) technological innovation and new markets: Aquabat g) boat shows... When we leave we hope
to leave you our optimism. We are encouraged by the statistical data of our fast-growing web site, by the requests we receive to
widen our image, by the every-day consent we register, by the Company's figures, including labour force and job creation, by the
experiences we make together with you all, also and above all abroad.
We are proud of you and we are proud of ourselves, but we always strive for the best, for what we were in the past and
what we are now, for the enterprises that trust us, with whom we work and succeed, feeding our passion. We have been working hard
and we will continue to do so in the future, we love to gamble, but above all, we love to win. We want to build our future with
you."
Dalla relazione sulla comunicazione dell'azienda al Meeting 2007 – Hotel Hilton Portorosa
