Dynamism, flexibility, know-how and quality, these are the main features outlining Aquamar's profile. The Company was founded in 1996 and production started in 1998. We are about to celebrate our tenth year of activity by launching a whole range of initiatives that will mark a turning point for the Company's image, following its increasing European and international vocation.
The Company is the outcome of the entrepreneurial spirit of its founders Lucio Melita and Luigi Bertè, young yachting enthusiasts as well as close friends, who enjoy reminiscing their past experiences and the winning decision to purchase the historic shipyard Cantiere Eolo. Their managing policy, based on the choice to partition the market and diversify the offer according to different customer targets, has always been one of Aquamar's trump cards. The Company is seriously committed to research, design, handcrafted details in production, distribution and sales. Aquamar carefully monitors and tests each step of the production process, following the quality path that will lead Aquamar, the first shipyard in Sicily, to quality certification.
During the setting-up phase the Company smoothly moved from the trademark Eolo to the new Company logo, developing it and turning it from a simple brand name to a well known trademark with its own personality and place in the public imagination among leading historic boat trademarks. Thanks to a wise marketing and R&D policy, this transition actually launched the Company, boosting distribution – current yearly sales amount to over 1,000 boats – and developing a wide international network of dealers spanning outside Europe.

The success and continuous growth of the Company are due to the importance we attach to expertise and the safeguard of human relations within the Company, from employees to managers and salespersons.
To give a brief account of the history of Aquamar so far we have to keep into account different factors that contributed to the Company's upward trend through its survival, development, consolidation and finally its place among the leading companies of the sector.
The most significant include:

• Developing the acquired know-how and keeping up with state-of-the-art design and technology.
• Using the technical and cultural experience acquired through the years to promote research and development in line with the new market trends.
• Dialogue with the distribution network and the end users, choosing "co-marketing", "licensing" and outsourcing with trademarks and companies with a long-lived strong position on the market.
• Believing in the "trade show strategy" at national and international level, both directly and together with local dealers and importers. (Currently Aquamar takes part in the following trade shows: Genoa, Paris, Barcelona, Madrid, Athens, Amsterdam, La Rochelle, Zagreb, Oslo, Düsseldorf, Ljubljana, Lisbon, Verona, Venice...)
• Acquiring a new production strategy based on timeframes, methods and procedures that cut costs and improve quality, while widening and diversifying the production range.
• A constant exchange of information within the company's network of channels aimed at monitoring market needs, providing assistance during the sale and prompt response to after-sale issues.
• The continuous effort to design, test and launch new models and performing up-to-date restyling interventions on well-known, consolidated models in line with the current trend of specific market niches.
• Continuous expansion on the foreign market.
• Our all-embracing production policy, which, together with the constant search for cost-cutting materials and production processes, made the yachting world more accessible to the general public. Acquiring new customers, thanks to affordable models, and consolidating the loyalty of regular customers thanks to innovative, high-performing, state-of-the-art models.
• Our marketing strategy based on our "a boat for everyone" philosophy, which has always been possible mainly for the excellent quality-price relation resulting from the organisation of our production processes and our exclusive technology.

These success factors, together with Aquamar's constant growth in terms of experience, know-how and techniques, will be further developed through the introduction of new, innovative professional figures and the creation of our in-house graphic department. This shows that our Sicilian shipyard aims at providing a coordinated image to its entire sales and marketing policy.